Final Cut Pro X – editing course (1/2 day remote delivery)
- Develop a basic understanding of Final Cut Pro X features
- Provide basic level film and sound editing skills
- Offer ongoing support via QuickTime film clips
Introduction with viewer and menu overviews
- course content / objectives
- general navigation / preferences
- film / music / photos
- new event / new project
- file management
Working on the timeline
- display styles
- zooming in/out
- drag and drop
- clip trimming
- visual enhancements
- sound (mixing/levels)
- transitions and general effects
- working with text, generators and themes
- inserting logos / icons
- linking to video / online media and accounts
- consolidating media
- basics of archiving
A first time out for my new Sony PMW EX1 and all in all a worthwhile bustle back to London. Many thanks to the most accommodating Sterling Steve Honest and the great guys, Nic, Fraska and Sim from Jurojin.
Delivered in April 2012, digitimaging worked as the creative project management lead for a highly technical and detailed overview of two high pressure air compression units and associated portable units.
The client, Schlumberger is a global leader in the field of Seismic Geophysical Survey and our objective was to produce a training film that could support colleague development in the four corners of the world.
Featuring guest speaker introduction, interviews, some crazy melon-based experiments, graphic animations and 3D modeling, we also provided an extra features section for local download which includes all relevant technical and maintenance documentation along with training assessments and evaluation tools.
Module One: Technical Overview
Module Two: Portables and Dryer
Module Three: Maintenance and Fault-finding
Module Four: Safe Operations
Originally planned as a product for use on the company intranet we eventually delivered over one hour and 20 minutes of training footage in both low and High Definition resolutions.
We also developed a rather cute training character for future projects along the way and helped to establish greater links to the organizations key web-based support and record keeping databases.
Due to the highly technical nature of content (which cost us two voice over artists) and limited availability to our client due to locational factors and punishing schedules, our project timeline suffered somewhat. Even so, the team brought the project home with over 30% more product, one extra format and at almost 7% under budget.
Not bad for a first foray into film production!
Please note that due to the highly sensitive (and commercially valuable) nature of the content our sample had to be closely edited but we hope it gives a feel for what we have been up to!
Creative Director / Producer – digitimaging
Videography, sound and Editing – Nigel Beaumont (Videoshooter)
Graphics & 3D Modelling – Orlin Stanev
Voice Over – Ella Grace
Music – Mickey Simmonds
Technical Support – Mike Clark (Schlumberger), Mark Illidge, Chris Collins, Paul Leather (BAUER UK)
digitimaging has supplied images and services to the following: The BBC – HRH Princess Anne - The Grosvenor (London) - BAUER Kompressoren – Schlumberger – The Straumann Group - Peter Jones (UK Dragons Den) – Rachel Elnaugh (former ‘Dragon’) – Quadrille Publishing (Art in The City: 2008) – Wilmington Publishing – Capita Architecture – World Health Design & The International Academy for Design and Health – Telerik UK – Bauer Media – Cavendish Conference Venues – David Rose FBFI (Film & TV Producer) and numerous charities and philanthropic projects.
When it comes to asking for client feedback, the four main areas of interest for me are;
Approach to the work; timing, planning etc
Understanding of key project outcomes
Ability to deliver these outcomes
Professionalism, interaction with others and then of course any other comments/views/feedback…
Here are some responses from my clients:
“The project was challenging from a timing point of view; capturing the best features of three buildings, at different times of day (and with weather conditions not playing ball) inside two days was always going to be tough. Andrew’s planning, and willingness to burn the candle at both ends ensured the best possible end product.”
“AJ spent a lot of time prior to the shoot discussing our business, existing and desired markets, core features of our product, and media usage. The “hard yards” put in before the shoot were the crucial factor in the success of our project.”
“This was an experimental project for us, and Andrew really helped to tease out the messaging we were hoping to achieve through the photographs. Client feedback thus far would suggest he got it spot on! One of our key deliverables was to represent the fun factor in our product; AJ’s interaction with our staff and residents created the right atmosphere of genuine excitement to ensure that target was met.”
“Solid planning phase, timely follow ups, showed flexibility on scheduling and maintained good communication throughout. Engaged with the subject, asked questions, proposed ideas. Captured the essence of the shots, they look natural and honest.”
“Excellent communication skills, puts people at ease and helps their personality shine through. Solid technical skills. Have a script but listen to his ideas as well – you’ll be pleasantly surprised.”
“I have used Andrew at Digit Imaging on a number of occasions for some high profile PR work and I have to say that his professionalism and ability to understand the requirements on the job are two key reasons why I would not hesitate in using him again.”
“My project involved capturing images of two very high profile figures from the world of business and entertainment in conversation for a publicity shoot. Andrew not only achieved this at very short notice, but also delivered a finished product in less than 24 hours, to go live on the BBC websites to promote part of the Sport Relief campaign in 2010. Andrew had only 10 minutes with the subjects and managed to put them at ease immediately. I would highly recommend Andrew and Digit Imaging for any future projects.”
“We found Andrew to be extremely professional in his approach. He was punctual, polite and very discreet throughout. In fact we barely noticed him as we requested a reportage style of photography and this was delivered expertly. We are subsequently aware of a number of his other more recent works and believe he has a great talent. We not only wish Andrew well in pursuing this career but would heartily recommend him to anyone considering employing the talents of a very special photographer indeed.”
“Andrew works well both inside, outside and alongside multimedia teams, going about his job extremely professionally and avoiding being noticed in anyone else’s shots, despite multiple video cameras covering several different angles. Employing this approach, his presence is welcomed by director, location manager, camera operator, PR, attendee and event organiser alike. Andrew is always willing to share tips and best practice with less knowledgeable associates. Despite his complete awareness around other professionals, he manages to deliver stunning stills photography appropriate to – and without disrupting – high-profile events, and makes use of a variety of electronic transmission and communication media to deliver the best results with speed.”
“Kept to schedule very accurately and responded to last minute changes immediately. Understood brief and what was expected 100%. Met the brief exactly and went the extra mile to ensure that the results were exactly what was needed i.e.researched the locations to be photographed and analysed when the best time for photography would be. Very professional. The author, editors and publishers very happy with the work.”
“One of the things you’re going to love about working with AJ is his straight forward way of doing things. He is a professional who clearly cares about you as much as the ‘shot’, of course because of AJ’s planning and approach he will understand your needs completely; be they time constraints or just the feel of the image you’re looking for. Another nice thing is that when the times are set, they’re met, and he delivers outstanding results with a wonderful sense of humour, he has an uncanny ability to put you at ease and really get the shots you want.”
“Professional, short telephone interview from Andy confirmed what was required and secured a date and location to shoot. Good set of questions and a thorough briefing gave me confidence that Andy understood what I wanted. Exceeded expectations and a lovely way to spend a few hours, interesting banter, great humour.”
“Highly flexible and accommodating with obvious restraints in terms of physical location at any given time taken into account and well addressed. Obvious comprehension of both product and intentions with respect to image portrayal or message transmission to the intended recipient. Limited only by availability and our inability to pin down definitive scheduling for attendance. Might be considered over-familiar by some but friendliness with professionalism works for us.”
“AJ has a very pro active approach to any project he undertakes, he ensured he fully understood the brief and will then come back with questions, feedback and observations from his perspective to ensure that there was a clear outcome for all parties. AJ’s planning was very detailed and covered all of the areas that were required. With this particular project a range of options were looked at in terms of practicality of the photoshoot and AJ offered complete flexibility around times to suit the needs of the business. The excellent attention to detail that AJ insists on were managed within the time frames that were agreed and all of the areas discussed prior were achieved with several more that AJ found whilst working through then photoshoot. AJ has a fantastic ability to work with all levels of the team, he ensures there is a collective understanding of the goals and then gains a team buy in to ensure that everyone is comfortable with what is happening. I would highly recommend AJ, I have not found anyone else in this field that shows complete flexibility around the needs of the business and the ability to deliver great results!”
“Andrew is extremely committed to all projects he enterprises, very punctual, respects set timings and he’s is very able in setting up a realistic planning to completion. Andrew is outstanding in generating the right probing questions to uncover and to understand the full spectrum of a projects outcomes and goals. Once understood, Andrew will honestly relay his ability to accomplish the outcomes or not.”
“In my experience, Andrew’s ability to accomplish outcomes have been excellent and has succeeded in all the projects we’ve worked together. Andrew is very committed to any project he accepts to work with, he does it passionately and therefore with a high level of Professionalism. He’s someone who is genuinely interested in what others have to say.”
“Andrew is a people’s person, he’s very able in adapting to different multi cultural situations and is appreciated by those with whom he interacts with. He’s a great person to work with, very talented, highly intelligent and shrewd but also fun”.
“Excellent overall. Very involved approach to understanding what was needed. Some delays along the way which was mainly due to untimely feedback from us. The 4 videos are of excellent quality and are exactly what was required. Total commitment throughout with no hesitation to push the Client to obtain answers. Delighted to be working with such professionals. Would have no hesitation in using your company for future work.”
I would advise and welcome any prospective clients to talk to past clients and get a better understanding of what I do and how I do it. My reputation is very important to me, when I’m dead and gone all that will remain is a few images and my reputation, so 100% satisfaction begins right at the start of the process.
Please also note that I never invoice a job until my client is completely happy – and so far, after over 6 years that has not yet come up.
Sorry it’s been so long but a lot has happened, personally and professionally and now here we are; winding into the end of the year, and what a year it’s been! The Olympics pretty much dominated everything in the UK and as the proud father of a now 8 month bouncing baby boy I’d like to share a quote from The Telegraph that really tickled me…
Nur Suryani Mohamed Taibi, eight-months pregnant rifle shooter from Malaysia:
“When baby kicks, I will breathe in and breathe out and try to calm myself down and talk to baby: ‘Behave yourself and help mummy to shoot!’”
Now that’s commitment (and optimism)!
What was your most memorable moment of the summer?
Just a short update for you; there are now two new creative strings to the digit ‘bow’, film making and eLearning, bringing together three very exciting things – my lifelong love of film, my previous people development career and my passion for getting paid for doing groovy, meaningful creative work. I’ve been through most of the pain barriers in both disciplines over these past two years and came out with globally recognised work.
The Sales eLearning tool developed for The Straumann Group has now been translated in 9 languages and inspired a series of follow up products for trainers, managers and even a general business management tool. The technical training film for engineering giants Schlumberger is a 4 module odyssey of heavy machinery overviews and insights, maintenance guidance and scheduling, using sexy 3D modeling and graphics animation, some myth-buster style mayhem, interviews and even a full set of learning and evaluation tools. It’s a veritable 1 hour and 20 minute visual feast and already making very positive waves across the business.
Let’s face it, who doesn’t like to snuggle down with a good movie, a glass of something nice and a jumbo sized Toblerone? But for those of you tasked with the more serious business of delivering your next company blockbuster, here’s what you might find interesting;
- Full conceptualization to final authoring and artworks service – we can manage it all
- Project mapping and status updates to give you full financial clarity and reporting
- Work to, pay homage to any genre or style
- Animation, interview, space, concept or instructional output
- Delivered in any format or media you require.
Are you or your colleagues looking to document a project in the near future or mark a milestone year by telling your company story in the most enduring and engaging media formats? Perhaps you wish to consolidate in-house skills, boost productivity or manage costs a little tighter? Or maybe you just need a good portrait image?
If so drop me a line – they say that talk is cheap but for my lovely contacts talk isn’t cheap, it’s always totally free!
Or why not write back and let me how things are going and maybe share your favourite film of all time? A little clue for you about about mine; its a 1970s comedy bank heist movie, set in WW2 France
During 2011 and 2012 digitimaging has been acting as information pathfinder, creative designer and learning concepts lead for a groundbreaking global sales eLearning platform.
Six fully interactive Flash-based modules provide a core development program which is based on over 20 years of best practice selling techniques, tailored to very specific client, market and regional factors. The product takes learners of all levels through both prospecting and selling disciplines. To enhance learner engagement each module has a variety of built in multiple choice questions, quick fire Q&A sessions, clear (and measurable) links back to the workplace in the form of straightforward assignments and an online assessment and results reporting mechanism. Modules are broken down into bite-size 20 minutes parts that provide everything your team need to know; taking a new recruit through to being productive or just giving your experienced pros a refresher.
Getting organized / Making first contact / Appointment making
Asking questions / Closing techniques / Objections & Consolidation
The program now also features a supportive, but essentially stand alone, e-trainer module and field successes have inspired development of an e-manager module and a client request for a customer sales specific module. To date this product has been translated into 9 languages (Chinese/French/Greek/Persian/Polish/Russian/Spanish/Thai/Turkish).
Attached is a brief overview to give some insight into the look and feel of the program as a PDF.